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THE ARTEMIS leadership
Founding Principals
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William Watson
William is a founding principal of Artemis Hotel Group and oversees strategic acquisition and development. He sources and underwrites all new investments which encompasses both individual asset and portfolio acquisitions, site selection, new development opportunities, investment analysis, and brand positioning.
Prior to cofounding Artemis Hotel Group, William spent over 15 years in the hospitality field, focusing on hotel growth through new development and acquisitions. He was the Regional Director of Franchise Development for Intercontinental Hotels Group (NYSE: IHG) where he was responsible for over 400 individual deals and $4.5 billion in RE transactions and new development. Prior his tenure at IHG, William was the Regional Director of SE development with Wyndham Hotel Group (NYSE: WYN) prior to William’s hotel career he was a king crab and Salmon fisherman in the Bering sea of Nome, AK.
William is a graduate of Wentworth Military Academy in Lexington, MO and Western State University in Gunnison, Colorado. He lives in Atlanta with his two children, Charlotte and Henry, and his wife Caroline. In his free time, William also enjoys playing golf and traveling.
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Seth Einstein
Seth is a founding principal of Artemis Hotel Group and is primarily responsible for financial analysis and transactional management of each asset. This includes all aspects of capital markets, including but not limited to deal structuring, debt and equity originations, and asset dispositions.
Prior to cofounding Artemis Hotel Group, Seth spent over 15 years with a large regional financial institution with a focus on debt structuring, credit analysis, and portfolio management, during which time originated approximately $1 billion of hospitality debt. Seth holds an undergraduate degree in Risk Management and Insurance from the Terry College of Business at the University of Georgia, and he holds an MBA in finance from the J. Mack Robinson College of Business at Georgia State University. Seth serves on numerous philanthropic boards in Metro Atlanta and currently resides in Sandy Springs with his wife and two children.